To ensure this is possible, every member of the editorial staff follows a clear code of conduct. Today, we have millions of users a month from around the world, and assess more than 1,000 products a year. Alphabet means a collection of letters that represent language, which is the core of how Google index’s with search, according to Page. “We’ve never been ones to hold on to management roles when we think there’s a better way to run the company”, the co-founders said when the management change was announced in 2019. These days, Google is the largest tech company run under Alphabet, though the brand’s scope was slimmed down during the restructuring. This gave Google – and other Alphabet brands – increased freedom to focus on their individual core missions.
- In terms of executive positions, Sergey Brin was Google's President from the company's founding date in 1998 until 2019.
- We also expect our journalists to follow clear ethical standards in their work.
- Alphabet Inc. is an American multinational technology company headquartered in Mountain View, California.
- YouTube holds the title of the most popular video hosting service on the web.
Its introduction of the above divisions allows investors to monitor the financial performance of core services and startup projects. It also isolates the risk attached to each subsidiary, where one could fail or face roadblocks without affecting the others. Google acquired Admob in 2009 for $750 million after outbidding rival Apple. Four years later, the company updated the Admob platform with technology from AdSense that would better assist app developers with earning ad revenue.
What started as a student project in a Stanford garage has grown into a global empire. Intrinsic is a robotics company dedicated to transforming industrial robotics options. Intrinsic began as an X Labs project tackling accessibility challenges surrounding industrial robots. X Labs recognized that robotic technology has the power to transform the modern industry, yet these tools also require a huge learning curve. Robotics experts can spend hundreds of hours programming their robots for simple tasks—and people without robotics know-how were essentially locked out of using this tech.
What is the difference between Google and Alphabet Inc.?
If something bad happens in one company, the others would be protected from it. Below you can find a list of the companies shown in the chart for top-level Alphabet structure. Subsidiaries that did not make it to any of the organizational charts in this article are included in the “Other Alphabet Subsidiaries List”. As of January 2024, Alphabet (Google) had a market capitalization of $1.786 trillion.
According to our data, Alphabet (Google) is the fourth most valuable firm in the world in terms of market capitalization. The shake-up was intended to help all of its businesses operate more efficiently, a move former CEO Larry Page was working on for years as a secret project he called "Javelin." The technology behind Intrinsic Innovation was developed at X for five years before it became an independent Alphabet company. Today, Intrinsic is focused on identifying partners in the electronics, healthcare, and automotive industries that are already using industrial robotics.
Sidewalk Labs is an urban planning and infrastructure company whose mission is to address issues such as energy consumption, traffic congestion, and the high cost of living. In March 2017, Google Chief Scientist Fei-Fei Li announced that Kaggle and its community of 800,000 users would be joining Google Cloud. Looker initially offered a product that enabled teams with only a basic understanding of SQL to explore, save, and download data.
In 2015 Google transformed into Alphabet, where Alphabet Inc became the top parent company that was publicly traded. One includes Google Fiber and Webpass, two services meant to deliver fast internet and phone privileges to you via a physical line. Already, the company has had to pause operations in numerous cities and made massive layoffs. But innovation is risky, and only time will tell if Alphabet's moonshot projects companies owned by google succeed.
ITA Software
Fitbit was a majorly successful company, and it makes sense that Google, which has been so invested in technology you can wear (like Google glasses) would want to take over Fitbit. There has been discussion of Google harvesting Fitbit wearers’ data so that it can build more accurate profiles for advertising reasons. It’s undeniable that the tech world is looking to expand more and more into healthcare, and Google is doing just that with its Fitbit acquisition. Before 2015, there was no Alphabet, and Google Inc. was a publicly-traded company that you could directly own by buying its shares.
Google announced its planned buyout of Looker in June 2019, finalizing the purchase in 2020 and leveraging its capabilities through the Google Cloud service. At Google Cloud, Looker helps customers accelerate their ability to analyze data, deliver business intelligence, and build data-driven applications. Looker, founded in 2011 by Lloyd Tabb, helps companies to easily extract and analyze data. Most legacy business intelligence systems at the time required users to have engineering and programming expertise to extract data and analyze it. Looker simplified the process by taking programming queries and modifying them to read more like natural languages, such as English.
Products and services
Calico was founded as a Google project in 2013 by Bill Maris, an entrepreneur and venture capitalist who also served as the company’s VP of Special Projects. The current CEO of Calico is Arthur D. Levinson who is also the Chairman of Apple Inc. After Doctoroff stepped down due to poor health in late 2021, Sidewalk Labs was folded into Google. The company’s core products were subsequently incorporated into Google’s urban sustainability efforts, with Alphabet also spinning out Sidewalk’s Canopy Buildings project as an independent company. However, Google Cloud’s BigQuery tool for large database management had performed well and the acquisition was seen as a way for the company to double down on analytics. The company was initially headquartered in Mountain View, California, but later moved to San Mateo.
Android Police
The purpose of the company was to make developing mobile apps easier and contained a variety of tools like Screenshot Builder, App Website Builder, Review Monitor, and Sales Reporter. The goal of the purchase was to spur new innovation and tools developers can use to build Android apps. The financial details of Google’s purchase of Launchkit were not shared either. Google saw buying Waze as a way to eliminate the competition, and they recognized the value in the traffic-updating features of the app.